As a specialist in concept work, Russell Henderson heads Twist Interiors visualisation department. His experience covers practically every marketing channel from advertising, print, exhibition, through to interior design.

Never one to sit still for very long, Russ has worked in Sydney, Guernsey and London (to name but a few) producing various conceptual work for clients such as Nokia, Virgin, ASICS, Barclays, Homebase, Boots and many private hotels and bars too.

He's passionate about his work and his beliefs are shared by many top line agencies

• Know your clients aims.
• A good idea begins with a marker pen and a piece of A3 paper. Not a computer mouse.